![]() Given the fact that more than 90% of U.S. There is still growth happening in products that aren’t trying to position themselves as non-GMO. ![]() However, these results need to be looked at for what they are. Those that simply billed themselves as non-GMO saw 40.5% growth, and those without non-GMO labels grew 22.2%. In terms of dollar volumes, Non-GMO Project Verified frozen plant-based meats frozen and refrigerated meat, poultry and seafood and refrigerated eggs saw offerings with the butterfly grow far more than those products that simply billed themselves as non-GMO or had non-GMO labels.įrozen and refrigerated meat, poultry and seafood products with the butterfly saw 52.5% sales growth, for example. Across the board, the Non-GMO Project butterfly gave a large boost to sales growth. ![]() This study pulls together SPINS point-of-sale data for both natural and multi-outlet stores for the 104 weeks ending Dec. Many products that are not required by federal law to label bioengineered ingredients are not eligible for Non-GMO Project verification. If a consumer cares about GMOs in their food, they know they need to look for the Non-GMO Project’s butterfly. The certification is granted to products that meet a stringent set of regulations that ensure genetically modified or bioengineered ingredients are not included. ![]()
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